About our CEO | President

Pepe Barajas is the driving force behind Infinity Group and our CEO. At the core of Infinity Group and Pepe’s purpose is the credo “Limitless potential in life and business.”

As a leader, Pepe is committed to fostering an inclusive and supportive environment for his team while championing a cosmopolitan perspective. This commitment finds expression through immigration programs and a pioneering mentorship initiative designed to nurture burgeoning careers, empowering his team with meaningful work experience and always fostering growth.

For Pepe it’s not about being right; it’s about getting it right. He fuels his dreams and concepts with passion, fosters a culture of accountability, empowers his team, and gives back to the community that welcomed him with open arms as an immigrant from Mexico. His vision extends far beyond business success; it encompasses being a driving force for positive change and leaving a meaningful impact on Whistler’s business landscape and its people. He is inspired to push boundaries and create a lasting legacy through Infinity Group with his strong spirit and visionary leadership.

Awards and Recognition

• 2014 – Whistler Chamber’s “Rising Star of the Year” award
• 2015 – “Best Immigrant Entrepreneur in BC” recognition from Small Business BC
• 2017 – “Top Forty Under 40” award from Business Vancouver
• 2022 – Governor General’s Canadian Leadership Conference participant
• 2023 – Finalist for Whistler Chamber’s “Business Person of the Year” award